What you get
What you get with our website.
SEO, visibility in AI answers, speed, accessibility and enquiries. Open an item to see what it is, why it matters and what it looks like with us.
We do not promise rankings or citations in AI answers. We describe what we do. The images are illustrations with invented data, not screenshots of real websites.
What is in which package
Everything below is in every package (Start €390, Business €790, Custom from €1,490), except these exceptions:
Item
Start
Business
Custom
CRM Enquiries and customers
No
Yes
Yes
Language versions
One
Two
As agreed
AI bot rules and llms.txt
On request
Google Business Profile
At launch
Unless an item says otherwise, it is in every package at no extra charge.
Being found
So that people who search for what you do find you.
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Every page has its own title and description, so it is clear what the page is about.
- Why it matters
- Google builds the link in the results mainly from the page title and recommends a different, descriptive title for every page. It may use the description in the snippet if it describes the page better than the text on it. The same description on every page does not help.
- What it looks like with us
- We write a title and a description for every page separately, in the language of the page.
SourcesGoogle: Influencing Title Links in Google SearchGoogle: How to Write Meta Descriptions
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Data about your firm written so that a machine understands it: name, address, phone, website.
- Why it matters
- Google uses it to understand the content of a page and recommends the JSON-LD format. It does not guarantee a rich result, so we do not promise one. The data must not describe anything that is not visible on the page.
- What it looks like with us
- The head of every page holds a JSON-LD block with the name and address of the firm’s website (type Organization or a more precise one, for example LocalBusiness). We add further data, such as phone, address and opening hours, according to the type of firm.
SourcesGoogle: Intro to How Structured Data Markup WorksGoogle: Local Business (LocalBusiness) Structured Data
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When you send a link to the website in a message or share it, it appears with an image, a title and a description.
- Why it matters
- The Open Graph protocol turns a page into an object with a title, a type, an image and an address. The tags sit in the head of the page.
- What it looks like with us
- Every page has the tags og:title, og:description, og:type, og:url and og:image (an image of 1200 × 630 px) and twitter:card. We prepare a separate image for every language of the website.
SourcesThe Open Graph protocol
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Your firm on the Google map and in local search results.
- Why it matters
- Local results depend mainly on relevance, distance and prominence. You cannot pay for a better position. According to Google, firms with complete and accurate information are more likely to appear.
- What it looks like with us
- At launch, ShipFourteen takes care of the Google Business Profile of your firm.
SourcesGoogle Business Profile Help: Tips to improve your local ranking on GoogleRead: Your Google profile and your website
AI and bots
So that the robots of Google and of AI assistants can read your website. We promise no rankings or citations, only what we do.
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Generative Engine Optimization: so that the website can be a source an AI assistant cites when it answers a question.
- Why it matters
- Google writes that to appear in AI Overviews and AI Mode a page must be indexed and eligible for a snippet. It asks for no further technical requirements, no special optimization and no new files for AI, and it guarantees nothing.
- What it looks like with us
- We build the base: pages that can be indexed, text right in the HTML, clear headings, structured data and open access for robots. The rest of this group spells out how.
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A text file in the root of the website that tells robots which addresses they may crawl.
- Why it matters
- It is an instruction for well-behaved robots, not a lock. Google writes that robots.txt is not a way to keep a page out of Google. For that you use noindex or a password.
- What it looks like with us
- Every website has a robots.txt with a link to the sitemap. By default it is open to all robots, AI included. On ship14.com we have a file with rules for 13 robots (as of 5 Nov 2026): ship14.com/robots.txt. The samples for clients are closed on purpose and are not indexed.
SourcesGoogle: Robots.txt Introduction and GuideGoogle: Create and Submit a robots.txt File
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Every AI company runs several robots with different purposes: search, a user’s request and training of models.
- Why it matters
- OpenAI states that each setting is independent, so you can allow search and forbid training. Anthropic and Perplexity distinguish the same way. Google-Extended controls the training of Gemini and affects neither inclusion in Google Search nor ranking. Robots that act on a user’s request (ChatGPT-User, Perplexity-User) do not have to follow robots.txt.
- What it looks like with us
- Without further instructions the website lets everyone in. If you do not want a certain robot, we write a rule for it (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and others). According to OpenAI and Perplexity a change takes effect within about 24 hours.
SourcesOpenAI: Overview of OpenAI CrawlersAnthropic: Does Anthropic crawl data from the web?Perplexity: Perplexity CrawlersGoogle: Google's common crawlers
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A proposed Markdown file that gives AI tools a short overview of the website with links to the important pages.
- Why it matters
- It is a proposal, not a standard. Google writes that you need no new files for AI to appear in AI Overviews and AI Mode. So we treat it as an extra.
- What it looks like with us
- We have one on ship14.com: ship14.com/llms.txt. We add it to client websites on request.
Sourcesllms-txt: The /llms.txt fileGoogle: AI Features and Your Website
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A list of the addresses of the website that makes it easier for robots to find all pages.
- Why it matters
- Google treats it as a hint, not a guarantee. One file may hold at most 50 MB or 50,000 addresses. The link to it belongs in robots.txt.
- What it looks like with us
- Every website has a sitemap.xml with the addresses of its pages and their language versions. The link to it is in robots.txt.
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Every page has one main address, even if it can be reached in several ways.
- Why it matters
- The same content can be opened under several addresses, for example with a parameter from an ad or on another domain. Google picks one of them as the main one. The rel=canonical tag, a redirect and a sitemap help it; they are signals, not commands.
- What it looks like with us
- The head of every page carries a rel=canonical tag pointing to its main address.
SourcesGoogle: How to Specify a Canonical with rel="canonical"
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Tags that tell Google that two addresses are the same page in different languages.
- Why it matters
- Each language version should list itself and all the others. The value x-default is a fallback for people for whom no language fits.
- What it looks like with us
- For a website in several languages we put hreflang into the head and into the sitemap. Start has one language, Business two, and the scope of Custom is by agreement.
Speed and phone
So that the website opens fast and fits every screen.
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Three measurements: how fast the main content appears, how fast the website reacts and whether the content jumps.
- Why it matters
- Google recommends good Core Web Vitals for success in search, but does not promise that they guarantee a ranking. A good result is an LCP up to 2.5 s, an INP up to 200 ms and a CLS up to 0.1, measured at the 75th percentile of loads.
- What it looks like with us
- Our target is Lighthouse 95 or more. On the Teplo Váh sample we measured 99 points in October 2026 and the main content in 2.1 s (Lighthouse 13.5, mobile). The target is no guarantee for every website, so we measure the result.
Sourcesweb.dev: Web VitalsGoogle: Understanding Core Web Vitals and Google search resultsMeasurements on ship14.com
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We design the website for the phone first and for the computer after. It works from the smallest screens to large monitors.
- Why it matters
- Google uses the mobile version of the content for indexing and ranking and recommends responsive design.
- What it looks like with us
- We check the website in real Safari on an iPhone. No sideways scrolling, buttons of at least 44 px, readable contrast.
Accessibility and security
So that the website works for every visitor and is secured.
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The website can be read and used without a mouse, with weaker eyesight and with reduced motion.
- Why it matters
- The W3C guidelines WCAG 2.2 require a contrast of at least 4.5:1 for normal text (level AA).
- What it looks like with us
- Readable contrast, keyboard use and respect for the system setting for reduced motion.
SourcesW3C: Understanding Success Criterion 1.4.3, Contrast (Minimum)
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The connection between the visitor and the website is encrypted, and the address starts with https://.
- Why it matters
- Google uses HTTPS as a positive signal for search quality and prefers the HTTPS version as the canonical address.
- What it looks like with us
- The website runs on HTTPS. We set up the SSL certificate.
Sourcesweb.dev: Enable HTTPS on your serversGoogle: How to Specify a Canonical with rel="canonical"
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Visitor numbers that use neither cookies nor third-party tracking scripts.
- Why it matters
- You know how many people came to the website, and you do not have to let third-party tracking scripts in.
- What it looks like with us
- Visitor numbers without cookies and without third-party tracking scripts.
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A page of its own for an address that does not exist, with a way back to the home page.
- Why it matters
- A page that does not exist should return the status code 404. That way Google knows the content is gone and removes the address from the index. A page that reports an error but returns the code 200 is flagged as a soft 404.
- What it looks like with us
- Every website has a 404 page of its own that returns the code 404 and carries the noindex tag.
SourcesGoogle: How HTTP Status Codes Affect Google's Crawlers
Enquiries
So that a visit becomes an enquiry and no enquiry gets lost.
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A customer writes to you straight from the website.
- Why it matters
- A website is judged by calls and enquiries, not by looks.
- What it looks like with us
- The message from the form arrives in your e-mail. The form has protection against spam: a hidden trap field and a limit on how many submissions one address may send.
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Enquiries from the form and booking requests in one place, with statuses, notes and reminders.
- Why it matters
- A CRM remembers who got in touch and what you promised.
- What it looks like with us
- Business has a customer list with history, an e-mail for each new enquiry and an export to CSV. Custom adds quotes sent from the CRM, a board of sales opportunities, staff roles and online booking with a calendar. Start has no CRM, we make changes after launch.
FurtherRead: A CRM for a small firm