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Your own draft in a builder, finished by a pro

A draft in a builder helps you get your words, photos and pages straight before you pay anyone. The finishing then does not have to start from zero.

Published Updated 6 min read

Matúš Kališ, founder

AuthorMatúš KališFounder

A heating firm, a dentist and a barber usually share one problem. They know what they do, but not what to write on the website, which photos to use or how many pages it needs. Those are not design questions. They are content decisions, and you can make them yourself.

  1. Draft in the builder
  2. A pro finishes it
  3. You approve
  4. Launch

How our builder works

We are using our own builder as the example, so we describe only what is actually on its page. Note that the builder is in Slovak. You enter the address of your current website and the builder reads it. If you have none, you choose "Nemám web" (I have no website). The page says: "We read your website and build a new one from it. Within an hour." The draft and the edits carry no obligation, and no payment card is needed.

According to the description on our own site, you enter an e-mail and confirm it with a code, then tell us about your firm. You try the first draft on your phone and your computer. You write what you want different and keep changing it until it fits. When you like a draft, you tell us you are interested, we confirm the scope and the price, and we agree how the site is finished.

One example from our work: the sample website of an electrician, Elektro Hrabovec from Žilina, was made in our builder in about 2 minutes. You can find it on the Work page, where it is labelled as a builder website.

That is all we claim about the builder. It is a route to a draft that a person then finishes.

What a draft is good for

A draft helps with three things:

  • Words. You see how your text looks on a screen and what is missing.
  • Photos. You find out at once which images are weak and which work.
  • Pages. You settle whether five pages are enough or you need more.

These are exactly the things a supplier cannot invent without you. Once you have them, you do not pay for hours of back and forth.

What to prepare

The list does not have to be perfect. It only has to be honest.

  1. A description of the firm. A few sentences: what you do, for whom and where.
  2. 5 to 10 real photos. Your jobs, your team, your premises. Real photos work better than stock images.
  3. A list of services. Named the way customers name them.
  4. Opening hours.
  5. Contact details. Phone, e-mail, address, WhatsApp if you use it.
  6. What customers ask. Five questions you hear every week, with answers.

The sixth item is the most valuable. A good answer to a common question often helps more than another page of general text.

What a pro adds

A draft is a starting point. A professional adds:

  • Design for your trade. A dentist's site should not feel like a bistro's.
  • Speed. According to Web Vitals (updated 31 October 2024), a good LCP, the time until the largest element on the page shows, is at most 2.5 s, judged at the 75th percentile of page loads.
  • SEO setup. Headings, descriptions for search engines, page structure.
  • Forms. So that a message actually reaches you.
  • Domain and hosting. Setting them up and connecting them.
  • Launch. Checks on different devices, then publishing.

With us it works like this: Start at €390 finishes your draft from the builder (up to 5 pages, one language), and we set up the domain and hosting. The price is fixed, there is no monthly fee, and the site is ready in 14 days.

An example: a barber with two chairs

Picture a barber with no website, only a social media profile. In a draft of their own they find that the price list has just three lines, that four of their photos are good and one is blurred, and that customers most often ask whether to book ahead and whether card payment is accepted. All of that can be written in one afternoon.

The person finishing the site then does not have to guess. They receive finished text, chosen photos and answers to the questions. Their job is to give it a look that suits a barbershop, and to make sure the site loads quickly and the form works.

This is an invented example, not a real customer. It only shows what can be decided before any payment.

What to ask the person who finishes it

Not only the price. Ask about these as well:

  • What exactly do they start from, and what do they take over from your draft?
  • What is included and what is not (pages, languages, text, photos)?
  • When will the site be ready, and what do they need from you?
  • What do later changes cost, and how are they counted?
  • Who will hold the domain, and what access do you get?

We go deeper into these questions in What a website costs in 2026.

Where a draft stops being enough

A draft is not a finished website. It is better to say so plainly.

If you need something beyond an ordinary business card, such as online ordering, quotes for customers or more than 10 pages, a draft will not solve it on its own. That is work for a person. The same goes for an animation from your trade or a measured before and after of load time: that needs hand work.

And if the text in your draft is weak, design will not rescue it. Better to find that out early.

What to hand to the person who finishes it

Go through this list before you hand over:

  • the final draft (a link or an export) and notes on what you want changed,
  • the text in its final form, one file per page,
  • photos at original size, not saved from a chat or social network,
  • the logo, if you have one, and your brand colours,
  • the list of services and any prices you want published,
  • opening hours and contact details, identical to what Google shows,
  • answers to the most common questions,
  • domain details: where it was bought and who manages it,
  • who on your side approves, and how quickly they reply.

People underrate the last point. A site is most often delayed because someone does not reply for a week.

Trying it

If you want to see whether this suits you, you can create a draft without obligation in the builder and decide afterwards.

Sources

  1. ShipFourteen builder, page "Váš nový web" (checked 4 November 2026)
  2. Web Vitals, web.dev (updated 31 October 2024)

We prepared this text with the help of AI.

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